Our proprietary Same-But-Different℠ market research services identify the optimal marketing strategy for each of our client’s films by balancing the essentials of moviegoer expectations and interests. The services provided under the SAME-BUT-DIFFERENTⓇ brand include —
-Marketing positioning studies, measuring a film’s strengths and weaknesses as moviegoers see them, and how best to present these assets and liabilities in the marketing campaign;
-Competitive positioning studies, measuring a film’s primary competition, and how to take advantage of the competitive environment;
Release date studies, measuring a film’s release date options, and which date is the most promising for the movie.