SAME-BUT-DIFFERENTⓇ

Our proprietary Same-But-Different℠ market research services identify the optimal marketing strategy for each of our client’s films by balancing the essentials of moviegoer expectations and interests. The services provided under the SAME-BUT-DIFFERENTⓇ brand include —

-Marketing positioning studies, measuring our client’s film’s strengths and -weaknesses as moviegoers see them and how best to present these assets and liabilities in the marketing campaign;

-Competitive positioning studies, measuring our client’s film’s primary competition and how to take advantage of the competitive environment;

Release date studies, measuring our client’s film’s release date options and which date is the most promising for our client’s movie.