About FranchiseRe
FranchiseRe was founded in 2018 to address the strategic marketing needs of broad-appeal movies. Virtually every film has some connection to established intellectual property, or has the opportunity to establish itself as such. This is the state-of-the-commercial-art now. This is what interests us for all movies.
Based on years of studio movie marketing and market research experience, we have developed a unique analytic paradigm using our own line of inquiry; our own measurement parameters; our own database; our own analyses.
We are reality-based; all of our work is rooted in real world box office performance and metrics.
Our team includes experienced market researchers, executives and consultants:

David A. Gross
Principal
David Gross brings 30 years of studio marketing and theatrical market research experience to FranchiseRe. more... A member of the Academy of Motion Picture Arts & Sciences, David has a degree in Classics from Brown University and lives in Santa Monica. More about David on LinkedIn here. less...

Meg Recko
Design & Analysis
Meg Recko brings 20 years of theatrical market research experience to FranchiseRe.
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During her tenure at NRG, Meg helped the organization smoothly transition several core processes, for example, moving from shipping paper and video tape surveys to online programmed surveys with video files. Helping clients and coworkers alike, Meg was a go-to for expertise on how to write a troublesome questionnaire and a dependable resource for information and history on previous testing approaches. In recent years, she has sharpened her analytic skills working on screening reports as a consultant.
Meg attained her Bachelor’s Degree in Psychology from Florida Atlantic University.
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Robertson Taylor Partners
Press Screenings
Ric Robertson and Jonathan Taylor are Robertson Taylor Partners, strategic thinkers and accomplished professionals…
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RTP is informed by their partners’ particular perspective on the entertainment industry, providing consulting that focuses on boosting bottom lines effectively and efficiently, helping clients connect the dots that are needed to prosper. Visit RobertsonTaylorPartners.com.
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Josephine Scanlon
Analyst / Editor
Analyst, editor and writer, Josephine Scanlon brings meticulous diagnostic skills to FranchiseRe…
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Many thanks to our industry friends and colleagues whose expertise and input was invaluable during the year-long development of FranchiseRe.
Contact:
info@FranchiseRe.biz
1.310.508.4294
Santa Monica, San Francisco
favorite quote:
“SPEAK MEMORY – Of the cunning hero,
The Wanderer, blown off course time and again…
Speak of all the cities he saw, the minds he grasped…
Speak, Immortal One, and tell the tale once more in our time.”
– Opening lines of The Odyssey by Homer (trans. Stanley Lombardo)