About FranchiseRe

Franchise Entertainment Research, Inc. — FranchiseRe — provides movie box office intelligence to the film industry.  Our expertise is wide release movies.

We are best known for our FranchiseRe weekend movie industry newsletter, which has the best box office information available anywhere.

The newsletter is widely-quoted throughout the industry and is available to the public.  You can see it here, and if you’re interested, you can receive it for free here:

– The start of the project was in 2018, when David A. Gross built a proprietary database covering 3,500+ wide release movies since 1997.  The numbers looked good and the ideas were different from what the film industry was seeing.

– Gross began sharing his thoughts, based on 35 years of experience in the theatrical movie business, with a few colleagues, friends, and press.  They liked the independent and objective approach.

– Soon the FranchiseRe email list grew to include studio heads and streaming bosses; award-winning filmmakers, artists & Academy members; production, marketing & distribution leaders; top agents and talent managers; the best journalists; entertainment investment professionals; and movie lovers.

You will find our work discussed regularly in The New York Times, Variety, Associated Press, The Times of London, and Agence France-Presse, et al.

Our work is based on our own unique analytic paradigm, our own database, and our own statistical modeling.  We bring decades of theatrical movie marketing experience to our analysis.

Mr. Gross is an experienced studio marketing executive, consultant, and entrepreneur.  He is a member of the Academy of Motion Pictures Arts and Sciences (the Oscars organization), and a graduate of Brown University.


Santa Monica