About FranchiseRe

Franchise Entertainment Research, Inc. — FranchiseRe — provides strategic intelligence and consulting to the movie industry.  Our expertise is wide release movies.

We are best known for:

1) the FranchiseRe weekend movie industry newsletter, widely-quoted throughout the film business and available to the public too.  You can see it here, and it’s free;

2) the FranchiseRe Early Capability and Positioning Study, for movie professionals responsible for individual film planning, budgeting, and market positioning, starting at the earliest stages of development, through release.

Our work is based on our own unique analytic paradigm, on our own database, on our own statistical modeling.  We bring decades of theatrical movie marketing experience to our analysis.

The start of the project was in 2018, when David A. Gross built a proprietary database covering 3,500+ wide release movies since 1997.  The numbers looked good and the ideas were different from what the film industry was seeing.

Gross began sharing his thoughts, based on 35 years of experience in the theatrical movie business, with a few colleagues, friends, and press.  They liked the independent and objective approach.

Soon the FranchiseRe email list grew to include studio heads, top movie producers, marketing leaders, discerning journalists, and film buffs.  The work is quoted regularly by The New York Times, Variety, Associated Press, The Times of London, and Agence France-Presse, et al.

In February 2021, the FranchiseRe newsletter became available to the public on the Substack platform here.

Mr. Gross is an experienced studio marketing executive, consultant, and entrepreneur.  He is a member of the Academy of Motion Pictures Arts and Sciences (the Oscars organization), and a graduate of Brown University.


Santa Monica