About FranchiseRe

Franchise Entertainment Research, Inc. — FranchiseRe — provides strategic intelligence and consulting guidance for broad-appeal movies.  Our work is designed for all stages of development and release, including well in advance when the pivotal direction is set.

Virtually every film has some connection to established intellectual property, or has the opportunity to establish itself as such.  This is the state-of-the-commercial-art now.  This is what interests us for all movies.

We’ve developed a unique analytic paradigm using our own line of inquiry; our own measurement parameters; our own database; our own analyses.  Today, every movie is the Same-But-DifferentⓇ — these are its strengths and weaknesses.

There are no other reliable tools to address a movie’s strategic planning needs at the earliest stage of production and marketing — not tracking surveys, not concept testing, nothing.

Our team includes experienced executives, researchers, and consultants who have worked on all sides of the business:

David A. Gross

David Gross brings 30 years of studio marketing and theatrical research experience to FranchiseRe.


As an executive, David has held senior marketing positions at 20th Century Fox International, the National Research Group Europe (NRG), Walt Disney Studios International and Screen Engine.  Between executive positions, David founded, edited and published Movie Review Intelligence, considered the most accurate movie review website available, quoted regularly by the NY Times, LA Times, Associated Press, Roger Ebert, et al.   As a consultant working with MarketCast and OTx, David launched movie tracking studies in the US and abroad and helped advance innovative research methodologies and approaches to maximize client insight in the most cost-effective ways.

A member of the Academy of Motion Picture Arts & Sciences, David has a degree in Classics from Brown University and lives in Santa Monica.  More about David on LinkedIn here.


Meg Recko
Design & Analysis

Meg Recko brings 20 years of theatrical market research experience to FranchiseRe.


While attaining her psychology degree with an emphasis on research and statistics, Meg decided to combine her love of research with her love of movies in a career in market research for film.  Meg moved to LA and started out in the coding department at the National Research Group (NRG) and quickly rose to carve out a key role in designing surveys with clients, writing banner requests, authoring toplines, determining norms, etc., for the majority of projects NRG was working on at any given time.

During her tenure at NRG, Meg helped the organization smoothly transition several core processes, for example, moving from shipping paper and video tape surveys to online programmed surveys with video files.  Helping clients and coworkers alike, Meg was a go-to for expertise on how to write a troublesome questionnaire and a dependable resource for information and history on previous testing approaches.  In recent years, she has sharpened her analytic skills working on screening reports as a consultant.

Meg attained her Bachelor’s Degree in Psychology from Florida Atlantic University. 


Robertson Taylor Partners
Press Screenings

Ric Robertson and Jonathan Taylor are Robertson Taylor Partners, strategic thinkers and accomplished professionals…


…with a proven track record of helping their film and entertainment clients reach their goals.  Ric Robertson spent 30-plus years as senior executive at the Academy of Motion Picture Arts and Sciences, most of it leading day-to-day operations, giving him unparalleled insight into how in-the-spotlight industry associations and high-profile events work.  Jonathan Taylor is a former entertainment journalist, having held senior editorial positions at the Los Angeles Times, Variety and other outlets, and PR executive with successful executive level Corp Comm and PR positions.  Together they bring strong media relations expertise, a hands-on work ethic, and a focus on demonstrable results to FranchiseRE.

RTP is informed by their partners’ particular perspective on the entertainment industry, providing consulting that focuses on boosting bottom lines effectively and efficiently, helping clients connect the dots that are needed to prosper.  Visit RobertsonTaylorPartners.com.


Josephine Scanlon
Analyst / Editor

Analyst, editor and writer, Josephine Scanlon brings meticulous diagnostic skills to FranchiseRe…


…honed during her years writing and editing non-fiction books and later editing movie reviews for Movie Review Intelligence.  A life-long lover of movies with a Master’s Degree in English from Fordham University, Josephine loves nothing more than sitting in her home office in upstate New York, and thinking and writing about how and why movies work, and what it means for audiences around the world.



Santa Monica, San Francisco


favorite quote:

“SPEAK MEMORY – Of the cunning hero,
The Wanderer, blown off course time and again…
Speak of all the cities he saw, the minds he grasped…
Speak, Immortal One, and tell the tale once more in our time.”
– Opening lines of The Odyssey by Homer (trans. Stanley Lombardo)